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How to Build a Strong Broker–Brand–Retailer Relationship

  • KitchenTown SF @ The Archery 470 Alabama Street San Francisco, CA, 94110 United States (map)

Finding the right sales broker can help you grow your team and your bottom line, but it takes time and effort on both sides to create a win–win relationship. Join us for an evening of straight talk with players from all sides of the equation to learn the ins and outs of the broker–brand–retailer relationship.

This lively panel discussion will feature Andrew Chae, founder and president of Yin Yang Naturals, a natural and organic products brokerage with offices nationwide; Jeanette Bloss, Good Eggs category manager (and former Whole Foods NorCal regional grocery buyer); Kristen Connolly, grocery buyer for Rainbow Grocery; Mary Beth Gadd, western sales director for Navitas Organics (and former West Coast regional sales manager for Tom's of Maine); and Ryan Farr, founder of 4505 Meats. They'll share their formula for working together — including successes and challenges they've navigated along the way. Moderated by Alli Ball of Allison Ball Consulting