Packaging claims are an important marketing tool for food companies. Are you planning to say your product is plant-based, gluten-free, low glycemic, high in protein, or responsibly sourced? Perhaps you’re making a functional food with a few key active ingredients. Or maybe you just want to say that yours is better than the competition. Many terms are legally regulated, and makers are responsible for choosing language that protects their brand and their customers. Attorney Rebecca Cross, whose area of expertise is food safety, litigation and regulatory issues, will advise attendees on how to best navigate this complicated legal terrain.
During this talk, Rebecca will draw on case studies and her experiences in food law to advise how brands can use language to stay in the good graces of the FDA and avoid legal challenges from competitors and Big Food. This talk will focus on how food policy and regulation intersects with marketing and smart brand management.
About Rebecca Cross
Rebecca is the co-founder and co-director of Outermost House, an incubator for plant-based and cultured food product companies that is expected to launch in Berkeley later this year. Before taking on this new project, Rebecca spent more than a decade as a food lawyer – most recently with the law firm Davis Wright Tremaine LLP. She is also the co-founder of Lavva, a plant-based yogurt made with no added sugar, which launched in late 2017 and is now sold at more than 700 stores in the U.S.