Back to All Events

Advice & Cocktails: Talking to Buyers with Patrick Wyman, Whole Foods

  • KitchenTown SF @ The Archery 470 Alabama Street San Francisco, CA, 94110 United States (map)

We know food startups have a lot of questions when it comes to talking with buyers. While there's no magic formula, Patrick Wyman, regional coordinator for Whole Foods NorCal + Reno, has plenty of insight on what works when approaching buyers from his stores. He'll start the evening with a general overview of his top do's and don'ts before moving on to questions from participants.

This moderated discussion will move from topics of interest to companies at all stages — from pre-revenue to $1M+ in annual sales. And, of course, Patrick will weigh in on how he thinks the Amazon deal might affect relationships between food startups and Whole Foods buyers in the near- and long-term.

Enjoy a drink on us and come prepared with your most pressing questions about the shifting grocery landscape. We'll also sample some of Patrick's favorite local brands as he talks us through some examples of companies who have found success on Whole Foods shelves.