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Prepping for Online Food Retail with Betsy McGinn, E-Commerce Consultant

  • KitchenTown SF @ The Archery 470 Alabama Street San Francisco, CA, 94110 United States (map)

E-commerce represents one of the greatest retail opportunities for startup food and beverage brands. The barrier to entry for smaller brands in brick-and-mortar retail has been largely removed online by Amazon and other e-commerce retailers.

In this workshop, we will look at the trends in e-commerce and explore why small brands are poised for a level of success that eludes larger, conventional brands. We will explore new ways to implement the four traditional components of a successful brick-and-mortar strategy — product, pricing, placement and promotion. And to that we will add another important “P” — profitability, an often overlooked component of an e-comm strategy. Together, this information will position you to make important decisions about your next steps into the online world.

Please note: The focus of this workshop will be on working through existing online retailers to find new customers for packaged food brands. We will not cover selling direct to consumers via your company website.