Every food startup needs to figure out how to grow sales. Many entrepreneurs wonder when — and if — they should hire a sales broker to help them reach their goals. But is hiring a broker the right strategy for every food business? And what should you expect if you decide to work with one or even multiple brokers?
In this conversational presentation, go-to-market expert David Shenson addresses key questions to ask yourself to understand how working with sales brokers can grow your capacity to find new customers. From learning what it is that brokers actually do (and how to set your expectations), to finding the right broker or brokers to grow your team, to costs and contracts, you’ll leave this workshop with clear strategies for managing the broker relationship to achieve results.
About David Shenson
David Shenson, principal of Vista Point Solutions, has more than 30 years of experience propelling food manufacturers and marketers to dynamic growth and financial success. His work includes strategic planning, sales and marketing strategy, and go-to-market execution in early-stage to established enterprises.
David has worked with and led some of the most iconic natural and organic food brands, including Niman Ranch, Just Desserts and Applegate Farms. His business-building expertise has extended to startup and corporate brands in 55 countries.
He holds a bachelor's degree in business administration from San Diego State University, and serves on the board of directors and advisory boards of numerous specialty food companies.